E&U is an interior design company based in Jakarta, Indonesia. Bringing their experience and expertise from their Singaporean sister company Ethospace.
Come up with a consistent yet distinct branch out from a prestigious Singaporean interior design, Ethospace, for the Indonesian uppermiddle class market.
Strategically leverage the strength of Ethospace to elevate and enhance this entrant brand.
Establish E&U as a brand whose presence serves to help customers Reflect Their True Discovery, while remaining consistent and relevant to both the parent brand and its customers.
Our killer insights with E&U relied on the habits of young new families, looking to build homes. Understanding that each family is different, our aim was to ensure versatility with the brand.
The logo was derived from the idea of creating a meaningful and inspiring corner at every home. Keeping align with the DNA of reflecting to discover, each corner represents a point of discovery, a tranquil and peaceful realm. Each color represents the different personalities of each audience.
The website catered directly to the target audience with easy connections to the E&U team, fast responses and large portfolio views.
Each marketing collateral also embodied the brand DNA. From pockets, to keys and mirror finish, reflective booklets, all elements uniquely defined E&U.